Facebook today once again updated its filing for an initial public offering (IPO) with the U.S. Securities and Exchange Commission (SEC). This is the fifth time it has done so, and the biggest update is that Facebook has set a price range of $28 to $35. Given the sale of some 337.4 million shares, 180 million of Class A common stock, this means the company could raise between $5.04 billion…

The $100 billion question following Facebook’s IPO filing earlier this month: Will Mark Zuckerberg’s behemoth possibly justify that valuation once trading begins? The public is already answering. As with most frenzies, emotion, not reason, wins the day, especially when the majority of stock buyers have an intimate relationship with the prod­uct. To gauge the IPO’s prospects, we asked General Sentiment to track and analyze the online chatter, including Twitter (privacy…

Facebook unveiled plans for the biggest ever Internet IPO that could raise as much as $10 billion (6 billion pounds), but made it clear CEO Mark Zuckerberg will exercise almost complete control over the company, leaving investors with little say. The Harvard dropout, who launched the social networking phenomenon from his dorm room, will control 56.9 percent of the voting shares in a company expected to be valued at up…

Planning  to buy some Facebook stock when the company goes public? Well, you may already own some shares and not even know it. Especially if you have a mutual fund with T. Rowe Price Associates. Investment research firm Morningstar  reported Thursday that 50 mutual funds have Facebook ownership stakes. Their holdings are relatively small, the firm noted. One mutual fund with a stake in the Menlo Park-based Internet giant is Morgan Stanley…

Stanford University alumnus Ezra Callahan likes hockey and has 722 Facebook friends. Among them are Sean Parker, Dustin Moskovitz and a college dropout named Mark Zuckerberg. Those friendships are about to pay off. That’s because Callahan is one of a cadre of people with substantial equity stakes in Facebook Inc. His slice of the pie is slim — a reported 0.08 percent — but given the social network’s expected valuation…