The $100 billion question following Facebook’s IPO filing earlier this month: Will Mark Zuckerberg’s behemoth possibly justify that valuation once trading begins? The public is already answering. As with most frenzies, emotion, not reason, wins the day, especially when the majority of stock buyers have an intimate relationship with the prod­uct. To gauge the IPO’s prospects, we asked General Sentiment to track and analyze the online chatter, including Twitter (privacy…

Facebook’s IPO filing shows that the company brought in about $3.7 billion in revenue and made $1 billion in profit in 2011. Advertising makes up the lion’s share of the company’s revenue — $3.1 billion — though payments and other fees have been making up for a larger percentage of revenue over the past two years. Sixty-six percent of Facebook’s total revenue from 2011 was made in the U.S., but…